At Southern Cross Austereo, I work as a Social Content Producer across The Hot Hits with Nic & Loren and Lucy & Nikki, where I lead the creation, pitching, filming, and full-scale production of social content. From strategy and pre-production to execution and analytics, I oversee the end-to-end process to ensure each piece of content aligns with brand tone and audience engagement goals. My role also involves identifying trends, developing content strategies, and working closely with talent and teams to deliver standout social media moments that resonate across platforms.